Introduction
Welcome to our article about the best CRM app for membership organisations. As the world becomes more digitalised, it is essential for associations and clubs to have a streamlined way to manage their memberships. This is where a CRM app comes in handy, allowing you to manage all aspects of your organisation from one central location.
But with so many CRM apps on the market, it can be challenging to know which one is the best fit for your needs. In this article, we will give you an overview of the best CRM apps for membership organisations, including their advantages, disadvantages and features.
Whether you are just starting out or looking to switch from your current CRM app, this article will provide you with valuable insights to help you make the right choice.
Best CRM App for Membership Organisations – Features and Benefits
When looking for the best CRM app for your membership organisation, there are several features and benefits to consider. In this section, we will outline the top apps and what makes them stand out from the competition.
1. Wild Apricot
Wild Apricot is a popular CRM app for membership organisations that offers a range of features to assist with membership management. One of its standout features is its website builder, which allows you to create a professional-looking website for your organisation without any coding knowledge. Additionally, Wild Apricot offers email marketing tools, event management, and membership registration and renewal features.
Advantages:
- Easy to use website builder
- Excellent membership management features
- 24/7 customer support
Disadvantages:
- Can be expensive for small organisations
- Learning curve for some features
- Limited design options for website builder
2. Memberclicks
Memberclicks is another popular CRM app for membership organisations. One of its most significant advantages is its user-friendly interface, making it easy for even non-technical users to navigate the app. Memberclicks offers membership management features, event management tools, and mobile app integration.
Advantages:
- User-friendly interface
- Great customer support
- Intuitive event registration features
Disadvantages:
- Reports and analytics could use improvement
- Limited design options for website builder
- Less flexible pricing options than other apps
3. Hubspot CRM
Hubspot CRM is a popular CRM app that offers a range of features for businesses of all sizes, including membership organisations. One of its standout features is its robust contact management system, which allows you to organise your contacts and track interactions with ease. Additionally, Hubspot offers email marketing tools, lead capture forms, and sales automation features.
Advantages:
- User-friendly interface
- Excellent contact management features
- Free version available
Disadvantages:
- Less membership-specific features than other apps
- Can be expensive for larger organisations
- Learning curve for some features
4. Zenbership
Zenbership is a CRM app specifically designed for membership organisations. It offers a range of features to help manage memberships, including member directories, event registration, and email marketing tools. One of its standout features is its customisable forms and fields, allowing you to collect the information you need from your members.
Advantages:
- Specifically designed for membership organisations
- Customisable forms and fields
- Excellent customer support
Disadvantages:
- Less flexible pricing options than other apps
- Learning curve for some features
- Less robust event management features than other apps
5. Memberplanet
Memberplanet is a CRM app that offers a range of features to assist with membership management for both small and large organisations. One of its standout features is its easy-to-use interface, making it accessible to users of all technical abilities. Memberplanet offers membership management features, event registration tools, and online payments integration.
Advantages:
- User-friendly interface
- Excellent customer support
- Robust event registration features
Disadvantages:
- Less customisable than other apps
- Can be expensive for larger organisations
- Learning curve for some features
The Advantages and Disadvantages of CRM Apps for Membership Organisations
While CRM apps can provide numerous benefits for membership organisations, they are not without their drawbacks. In this section, we will explore the advantages and disadvantages of using a CRM app.
Advantages
1. Streamlined Membership Management
One of the most significant advantages of using a CRM app is that it streamlines membership management. With all of your member data in one place, you can easily keep track of membership renewals, event attendance and other important information.
2. Customisation and Personalisation
With a CRM app, you can customise your membership management system to match the unique needs of your organisation. This includes custom registration forms, automated emails and more. This allows you to provide a personalised experience to your members.
3. Improved Communication
Using a CRM app can help improve communication between your organisation and its members. With email marketing tools, you can send targeted messages to specific groups of members, keeping them informed about upcoming events and important announcements.
4. Increased Efficiency
By automating many of the manual tasks involved in membership management, a CRM app can help increase efficiency within your organisation. This means your team can focus on more important tasks, such as growing your organisation and providing value to your members.
Disadvantages
1. Learning Curve
While many CRM apps are user-friendly, there is still a learning curve involved in using them. This can be especially challenging for non-technical users, who may find it difficult to navigate the app and its features.
2. Cost
CRM apps can be expensive, especially for small organisations. It’s important to consider the cost of the app and any additional fees, such as setup fees or monthly maintenance fees, before choosing a CRM app.
3. Complexity
Some CRM apps can be complex, with a range of features that may not be necessary for your organisation. It’s important to choose a CRM app that meets your specific needs, without overwhelming your team with unnecessary features and functions.
4. Integration Issues
If you’re using multiple apps to manage different aspects of your organisation, integrating a new CRM app can be challenging. It’s important to consider how the new app will integrate with your existing apps and systems.
The Best CRM App for Membership Organisations – Comparison Table
| CRM App | Features | Advantages | Disadvantages | Pricing |
|---|---|---|---|---|
| Wild Apricot | Website builder, email marketing, event management, membership registration and renewal features. | Easy to use website builder, excellent customer support, great membership management features. | Can be expensive for small organisations, learning curve for some features, limited design options for website builder. | Starting at $40/month. |
| Memberclicks | Membership management, event management tools, mobile app integration. | User-friendly interface, great customer support, intuitive event registration features. | Reports and analytics could use improvement, limited design options for website builder, less flexible pricing options than other apps. | Starting at $195/month. |
| Hubspot CRM | Contact management, email marketing tools, lead capture forms, sales automation features. | User-friendly interface, excellent contact management features, free version available. | Less membership-specific features than other apps, can be expensive for larger organisations, learning curve for some features. | Free or Starting at $50/month. |
| Zenbership | Member directories, event registration, email marketing tools. | Specifically designed for membership organisations, customisable forms and fields, excellent customer support. | Less flexible pricing options than other apps, learning curve for some features, less robust event management features than other apps. | Starting at $99/month. |
| Memberplanet | Membership management, event registration tools, online payments integration. | User-friendly interface, excellent customer support, robust event registration features. | Less customisable than other apps, can be expensive for larger organisations, learning curve for some features. | Starting at $39/month. |
Frequently Asked Questions (FAQs)
1. Can I try these CRM apps before purchasing?
Many CRM apps offer a free trial period before requiring payment. Check the website of each app to see if they offer a free trial.
2. Are these CRM apps suitable for small organisations?
Some of these CRM apps can be expensive for smaller organisations. Consider your budget and needs before choosing a CRM app.
3. Can I import my existing member data into a new CRM app?
Most CRM apps offer a way to import your existing member data. Check the website of each app for specific instructions on how to do this.
4. Do these CRM apps offer data security?
CRM apps take data security seriously and use various methods to keep your data safe. Check the website of each app for specific information on their security measures.
5. Can I customise the registration forms and emails with these CRM apps?
Most CRM apps offer customisation features for registration forms and emails. Check the website of each app for specific information on their customisation options.
6. Can I use more than one CRM app at a time?
You can use multiple CRM apps, but it can be challenging to integrate them. Consider whether this is necessary for your organisation before choosing multiple CRM apps.
7. Do these CRM apps provide customer support?
All of the CRM apps listed in this article offer customer support. Check the website of each app for specific information on their customer support options.
8. Can I cancel the subscription at any time?
Most CRM apps offer flexible subscription options and allow you to cancel at any time. Check the website of each app for specific information on their cancellation policy.
9. Are these CRM apps suitable for both non-profit and for-profit organisations?
These CRM apps are suitable for both non-profit and for-profit organisations. Check the website of each app for specific information on their pricing and features for each type of organisation.
10. Can I integrate these CRM apps with other apps?
Most CRM apps offer integrations with other apps such as payment processors and event management tools. Check the website of each app for specific information on their integrations.
11. Can I use these CRM apps for other types of organisations?
While these CRM apps are designed specifically for membership organisations, they can be used for other types of organisations as well. Consider your needs and the features of each app before choosing one for your organisation.
12. Can I access these CRM apps from my mobile device?
Most CRM apps offer mobile app integration, allowing you to access your membership management system on the go. Check the website of each app for specific information on their mobile app features.
13. Can I change the subscription plan if my organisation grows?
Most CRM apps offer flexible subscription options, allowing you to change your plan as your organisation grows. Check the website of each app for specific information on their subscription options.
Conclusion
Choosing the best CRM app for your membership organisation can be a challenge, but it is an essential part of managing your memberships efficiently. In this article, we have provided an overview of the best CRM apps for membership organisations, including their features, advantages, disadvantages and pricing.
While each app has its pros and cons, there is no one-size-fits-all solution. Consider your organisation’s needs and budget before choosing a CRM app.
With the right CRM app, you can streamline your membership management, improve communication and provide a personalised experience to your members. Start exploring your options today and find the best CRM app for your organisation.
Closing/Disclaimer
The information provided in this article is for informational purposes only. While we have made every effort to provide accurate and up-to-date information, we cannot guarantee its accuracy and completeness. Additionally, the selection of a CRM app is a personal decision and should be based on your organisation’s specific needs and budget. We do not endorse any specific CRM app and encourage you to conduct your research before making a decision.
Furthermore, this article is not intended to be a substitute for professional advice. If you have any questions or concerns about membership management or CRM apps, we encourage you to seek the advice of a qualified professional.