The Best CRM for Small Businesses with Texting


Greetings, small business owners! If you’re here, you’re likely interested in finding the best customer relationship management (CRM) software that includes texting capabilities. It’s no secret that the way we communicate with customers is changing rapidly. Texting has become a popular and effective method of communication, and integrating it into your CRM can help streamline your business operations.

However, with so many options out there, it can be overwhelming to choose the right one for your business. That’s why we’ve done the research for you and compiled a list of the best CRMs for small businesses with texting.

In this article, we’ll provide you with a comprehensive guide to help you make an informed decision on which CRM is best for your business. We’ll cover the advantages and disadvantages of each option, as well as answer some frequently asked questions. So, let’s dive in!

The Best CRMs for Small Businesses with Texting

When it comes to choosing the best CRM with texting capabilities, there are a few options worth considering:

CRM Texting Features Advantages Disadvantages
Zoho CRM Two-way texting, automated messages, SMS campaigns Robust features at an affordable price, easy to use interface Can be slow to load, limited integration options
HubSpot CRM Two-way texting, SMS campaigns, automation workflows Free version available, comprehensive features for marketing and sales, user-friendly interface Paid version can be expensive, limited customization options
Keap Two-way texting, automation workflows, appointment reminders All-in-one solution for CRM, sales, and marketing, customizable interface Can be expensive, steep learning curve for beginners
Freshsales Two-way texting, in-app messaging, SMS campaigns Intuitive user interface, affordable pricing, integration with Freshdesk Limited customization options, no social media integration

Zoho CRM

Zoho CRM is an affordable option for small businesses looking for a CRM with texting capabilities. This software includes features like two-way texting, automated messages, and SMS campaigns.

One advantage of Zoho CRM is its robust features at an affordable price point. It also has an easy-to-use interface that doesn’t require a lot of technical expertise. However, some users have noted that the software can be slow to load and has limited integration options.

HubSpot CRM

HubSpot CRM is a popular choice for small businesses, with a free version available. This software includes two-way texting, SMS campaigns, and automation workflows.

One advantage of HubSpot CRM is its comprehensive features for marketing and sales, making it an all-in-one solution for businesses. It also has a user-friendly interface that makes it easy to get started. However, the paid version can be expensive for some businesses and there are limited customization options.


Formerly known as Infusionsoft, Keap is an all-in-one solution for CRM, sales, and marketing. Its texting capabilities include two-way texting, automation workflows, and appointment reminders.

One advantage of Keap is its customizable interface, allowing businesses to tailor the software to their specific needs. However, it can be expensive for some businesses and there is a steep learning curve for beginners.


Freshsales is a user-friendly CRM solution that includes two-way texting, in-app messaging, and SMS campaigns. It also integrates with Freshdesk, a customer support software.

One advantage of Freshsales is its affordability and intuitive user interface. However, there are limited customization options and no social media integration.

Advantages and Disadvantages of CRM with Texting


1. Improved Customer Experience: Texting allows for quick and easy communication with customers, improving their overall experience with your business.2. Increased Efficiency: Integrating texting into your CRM can help streamline your business operations, saving time and increasing efficiency.3. More Personalized Interactions: Texting allows businesses to communicate with customers on a more personal level, leading to stronger relationships and increased loyalty.4. Higher Open Rates: Text messages have a higher open rate than emails, ensuring that your message will be seen by your customers.


1. Limited Character Count: Text messages have a limited character count, making it difficult to convey complex information or detailed messages.2. Privacy Concerns: Customers may not feel comfortable sharing personal information over text, leading to privacy concerns.3. Cost: Some CRMs with texting capabilities can be expensive, making it difficult for small businesses with limited budgets.4. Dependence on Technology: Relying on technology for communication can lead to issues if there is an internet or system outage.


1. Does my business need a CRM with texting capabilities?

It depends on your business needs and communication preferences. If your business relies heavily on customer communication and you want to streamline your operations and improve customer experience, a CRM with texting capabilities may be a good option.

2. Are there any privacy concerns with texting customers?

Yes, customers may have concerns with sharing personal information over text. It’s important to ensure that your CRM is secure and that you have policies in place to protect customer privacy.

3. How much does a CRM with texting capabilities cost?

The cost varies depending on the software and the plan you choose. Some options have a free version, while others can cost hundreds of dollars per month.

4. What are some best practices for texting customers?

Keep messages concise and clear, use proper spelling and grammar, and avoid texting outside of business hours unless it’s an emergency.

5. Can I send mass texts through my CRM?

Yes, many CRMs with texting capabilities allow for mass messaging and SMS campaigns.

6. What should I look for when choosing a CRM with texting capabilities?

Consider the features offered, affordability, ease of use, and integration options with other software your business uses.

7. What is the best CRM with texting capabilities for small businesses?

The best CRM for your business depends on your specific needs and budget. Consider the options listed in this article and compare their features and pricing to determine which one is right for you.


Choosing the best CRM with texting capabilities for your small business can help streamline your operations and improve customer experience. With options like Zoho CRM, HubSpot CRM, Keap, and Freshsales, there are plenty of choices to consider.

Before making a decision, it’s important to weigh the advantages and disadvantages, as well as consider any privacy concerns customers may have. By following best practices and choosing the right CRM for your business, you can improve communication and build stronger relationships with your customers.

Closing Disclaimer

The information provided in this article is for informational purposes only and should not be considered legal or financial advice. It’s always recommended to consult with a professional before making any decisions that may impact your business.

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