Greetings, fellow real estate agents and professionals! Are you one of the thousands of agents currently using Zillow Premier Agent to generate leads and expand your business? If so, then you know that Zillow’s platform can be one of the most effective tools in reaching potential clients and closing deals. However, did you know that there is a way to further increase your chances of success and profitability? By utilizing an effective CRM or customer relationship management system, you can better manage your leads, nurture your relationships, and ultimately close more deals.
Introduction
As you know, Zillow is one of the most popular online real estate marketplaces, particularly for home buyers and sellers. With over 160 million unique monthly visitors, it is no wonder why many agents choose to pay for the Zillow Premier Agent program. This program allows agents to advertise and promote their listings on Zillow, which generates leads that are then sent to their chosen email or phone. However, as you know, not every lead is created equal. Some prospects are more valuable than others, and it is essential to manage and prioritize them accordingly. That is where the CRM comes in.
In simplest terms, CRM software is used to manage relationships with customers and clients. This concept is not new, but the technology has advanced significantly in the past few years, making it easier and more accessible for small businesses and entrepreneurs. CRM software allows you to handle all aspects of your customer interactions, including managing leads, tracking interactions, nurturing relationships, and ultimately, closing deals.
So why use a CRM system on top of Zillow Premier Agent? First, as we mentioned earlier, not every lead is created equal. Some prospects will be ready to buy or sell soon, while others may just be starting their research. CRM systems allow you to track these differences and treat each prospect accordingly. Additionally, a CRM system will help you organize and prioritize your leads, making sure that you’re focusing on the most profitable and valuable ones.
Furthermore, a CRM system can also help you automate your follow-up processes, making it easier for you to nurture your leads without sacrificing too much of your time. You can set up automated emails or text messages to send to your prospects, reminding them of your services and gently nudging them towards making a decision. Finally, CRM systems also give you the ability to track your ROI and analyze your performance, empowering you to make better decisions in the future.
In summary, by using a CRM system on top of Zillow Premier Agent, you can improve your lead quality, prioritize your prospects, automate your follow-ups, and analyze your performance. So what are the best CRMs for Zillow Premier Agent? Let’s take a look.
The Best CRM for Zillow Premier Agent
There are many CRMs out there, and finding the perfect one for your needs can be a challenge. However, we’ve done the research and narrowed down the list to the top four CRMs that work best with Zillow Premier Agent. Here’s a closer look:
| CRM Name | Features | Price |
|---|---|---|
| Liondesk | Automations, text messaging, task management, email campaigns, mobile app | $25/month |
| Follow Up Boss | Two-way texting, automated lead capture, reporting, lead distribution, email campaigns | $69/month |
| Real Geeks | Lead management, automated follow-up, Facebook integration, mobile app, email campaigns | $249/month |
| Pipedrive | Sales pipeline management, contact management, email tracking, sales forecasting | $15/month |
Liondesk
Liondesk is a great option for agents who want an all-in-one solution for their CRM needs. It offers various features such as automations, text messaging, task management, and email campaigns that will make managing your leads quick and efficient. Furthermore, all of its features are available on its mobile app, ensuring that you can stay on top of your leads no matter where you are. Starting at $25/month, Liondesk offers a cost-effective solution for agents who need a strong CRM program.
Follow Up Boss
Follow Up Boss is another CRM system that works well with Zillow Premier Agent. Its key features include two-way texting, automated lead capture, reporting, lead distribution, and email campaigns. What sets Follow Up Boss apart is its advanced reporting tools that provide valuable insights into your performance and success. Additionally, it offers integrations with other popular software, such as Mailchimp and Google Sheets. Follow Up Boss starts at $69/month with no contract, making it a competitive option for agents looking for a comprehensive CRM system.
Real Geeks
Real Geeks is another CRM option that offers a wide range of features to help you manage your leads. Its key features include lead management, automated follow-up, Facebook integration, mobile app, and email campaigns. Its Facebook integration allows you to track your ROI and performance on the popular social media platform, while its mobile app ensures that you can stay connected with your leads on the go. Real Geeks is pricier compared to other options, starting at $249/month, but it may be worth it if you value its advanced features.
Pipedrive
Finally, Pipedrive is a CRM system that focuses on sales pipeline management, contact management, email tracking, and sales forecasting. It is a great option for agents who want to focus on the most profitable leads and prioritize their time accordingly. Its reporting tools are also excellent, providing valuable insights into your sales performance and conversion rates. Pipedrive is the cheapest option on this list, starting at only $15/month.
Advantages and Disadvantages of Using a CRM for Zillow Premier Agent
Advantages
The advantages of using a CRM for Zillow Premier Agent are numerous. First, as we mentioned earlier, a CRM system can help you prioritize and manage your leads better. It can help you differentiate between the most valuable prospects and the ones that need further nurturing. This allows you to focus your energy and resources on the leads that are most likely to convert, increasing your chances of success.
Second, a CRM system can help you automate your follow-up processes. By utilizing automated emails or text messages, you can stay connected with your leads without sacrificing too much of your time. Additionally, follow-up automation ensures that you don’t forget about any leads and miss out on potential deals.
Third, a CRM system can help you track your ROI and analyze your performance. By analyzing your data, you can determine which marketing and sales strategies work best, improving your future performance.
Disadvantages
On the other hand, there are also some disadvantages to using a CRM system. First, CRM systems can be costly, especially if you go for the more advanced options. Additionally, they can be time-consuming to set up and learn, which may not be ideal for agents who are just starting out. Finally, some CRM systems can be too complicated or overwhelming, making it challenging to use them effectively.
Frequently Asked Questions (FAQs)
1. What is a CRM system?
A CRM system is software that helps manage relationships with customers and clients. It allows you to track interactions, manage leads, and ultimately close deals more efficiently.
2. What are the benefits of using a CRM system?
The benefits of using a CRM system include better lead management, automated follow-ups, ROI tracking, and improved performance analysis.
3. Do I need a CRM system if I have Zillow Premier Agent?
While Zillow Premier Agent is an excellent tool for generating leads, a CRM system can help you manage your leads and relationships more effectively.
4. Can I use any CRM system with Zillow Premier Agent?
While you can use any CRM system with Zillow Premier Agent, some are more compatible than others. We recommend using one of the four CRMs listed in this article for the best results.
5. How much do CRM systems cost?
CRM systems can range in price, from free options to more expensive options that can cost hundreds of dollars per month. It depends on the features you need and the size of your business.
6. How long does it take to set up a CRM system?
The amount of time it takes to set up a CRM system depends on the system you choose and its complexity. It can take anywhere from a few hours to a few weeks.
7. How do I choose the right CRM system for me?
When choosing a CRM system, consider your budget, the features you need, and the complexity of the system. You may also want to read reviews or try out a free trial before committing to a system.
8. Can I use more than one CRM system?
While it is possible to use more than one CRM system, we recommend using a single system to avoid confusion and ensure that all data is consistent.
9. Can a CRM system help me close more deals?
Yes, a CRM system can help you close more deals by better managing your leads, automating follow-ups, and improving your performance analysis.
10. Are CRM systems worth the investment?
CRM systems can be costly, but they can also help improve your ROI and increase your profits. We believe that the benefits of using a CRM system outweigh the costs in the long run.
11. Can I use a CRM system for other aspects of my business besides Zillow Premier Agent?
Absolutely! CRM systems can be used for any business that involves managing relationships with customers or clients.
12. Do CRM systems have mobile apps?
Many CRM systems have mobile apps that allow you to manage your leads and relationships on the go.
13. Do I need to be tech-savvy to use a CRM system?
While some CRM systems can be complex, many are designed to be user-friendly and easy to use. Additionally, most CRM systems offer tutorials and support to help you get started.
Conclusion
In conclusion, using a CRM system on top of Zillow Premier Agent can greatly improve your chances of success and profitability. By prioritizing and managing your leads better, automating your follow-ups, and analyzing your performance, you can close more deals and grow your business. While there are many CRM systems available, we recommend the four systems listed above for the best results.
If you’re serious about growing your real estate business, then investing in a reliable CRM system is a must. Choose the one that suits your needs and budget, and start experiencing the benefits today!
Closing or Disclaimer
The information provided in this article is for educational purposes only and should not be considered legal or financial advice. The opinions expressed in this article are solely those of the author and do not necessarily reflect the views of Zillow or any other company mentioned. Readers should do their research and consult with a licensed professional before making any decisions that could affect their business or finances.