Welcome to the World of CRM for Mortgage Brokers
Mortgage brokers play a vital role in the home buying process by facilitating the financial aspect of the transaction. Alongside the traditional methods of relationship-building, you need to be tech-savvy in today’s world too. In order to be competitive and grow your business, you need to leverage the right tools at your disposal. That’s where Customer Relationship Management (CRM) software comes in.
CRMs help you automate, manage, and streamline your sales and marketing processes while keeping your client data organized. Using CRM software can be beneficial in many ways, from boosting your productivity to enhancing your customer experience. With so many different CRM tools out there, it can be overwhelming to choose one that suits your business needs, especially when you’re on a budget. In this article, we’ve compiled the best free CRM for mortgage brokers.
Our Top Picks for the Best Free CRM for Mortgage Brokers
Here are our top picks for the best free CRM tools for mortgage brokers in 2021. We’ve researched and compared different software options to help you make an informed decision.
| CRM Software | Free Plan Features | Upgrade Options |
|---|---|---|
| Zoho CRM | 3 users, 5,000 records, lead capturing, lead assignment, web-to-lead forms, email templates, basic reports | Standard: $12/user/month Professional: $20/user/month Enterprise: $35/user/month |
| HubSpot CRM | Unlimited users, 1 million contacts, deal and task management, lead capture forms, email templates, basic analytics | Marketing Hub: Starts at $45/month Sales Hub: Starts at $45/user/month Service Hub: Starts at $45/month |
| Agile CRM | 10 users, 1,000 contacts, deal tracking, appointment scheduling, email tracking, email campaigns, basic analytics | Starter: $8.99/user/month Regular: $29.99/user/month Enterprise: $47.99/user/month |
| Bitrix24 | 12 users, 5 GB storage, deal and task management, email marketing, invoicing, basic reports | Plus: $39/month Standard: $99/month Professional: $199/month |
| Insightly CRM | 2 users, 2,500 records, lead and opportunity management, email templates, basic reports | Plus: $29/user/month Professional: $49/user/month Enterprise: $99/user/month |
Zoho CRM
Zoho CRM is one of the most popular CRM software options for businesses of all sizes, including mortgage brokers. It offers a free plan that includes most of the essential features you need to manage your client data and automate your sales process. The paid plans provide more advanced functionalities such as marketing automation and social media integration.
Pros:
👍 User-friendly interface
👍 Extensive customization options
👍 Integration with other Zoho apps
👍 Mobile app available
Cons:
👎 Limited features in the free plan
👎 Inconsistent customer support
👎 Steep learning curve for advanced features
👎 Unreliable email synchronization
HubSpot CRM
Hubspot is a widely-used inbound marketing and sales platform. Their CRM is highly intuitive and user-friendly, making it accessible for people who have never used CRM software before. The free plan includes unlimited users, contact storage, and basic tools for lead management. Paid plans offer more robust features such as custom reporting and advanced automation.
Pros:
👍 Intuitive and user-friendly interface
👍 Seamless integration with other Hubspot features
👍 Comprehensive training resources
👍 Good customer support
Cons:
👎 Limited customization options in the free plan
👎 Limited integrations with third-party apps
👎 High pricing for advanced features
👎 Limited reporting capabilities
Agile CRM
Agile CRM is a comprehensive all-in-one CRM tool that includes advanced features such as marketing automation and appointment scheduling. The free plan includes most of the needed basic features without any time restrictions. The paid versions offer more extensive automation and reporting features.
Pros:
👍 Easy to use interface
👍 Advanced automation capabilities
👍 Built-in telephony system
👍 Excellent customer support
Cons:
👎 Limited integrations with third-party apps
👎 Limited customization options in the free plan
👎 Limited email templates
👎 Steep learning curve for advanced features
Bitrix24 CRM
Bitrix24 is a popular CRM software that offers a free plan that includes all the essential features such as contact management and deal tracking. With an integrated suite of tools for project management, communication, and document sharing, Bitrix24 is an excellent choice for businesses that use these tools often. The paid plans offer more advanced features custom workflows and collaboration tools.
Pros:
👍 Extensive collaboration capabilities
👍 Wide range of tools
👍 User-friendly interface
👍 Low-cost paid plan for advanced features
Cons:
👎 Limited customization options
👎 Limited integrations with third-party apps
👎 Limited email marketing features
👎 No mobile app
Insightly CRM
Insightly CRM is another robust CRM software option with a powerful free plan. The free plan includes basic contact and lead management, email templates, and basic reports. The paid versions offer more advanced features such as advanced reporting and custom fields.
Pros:
👍 All-in-one solution with extensive features
👍 User-friendly interface
👍 Good customer support
👍 Mobile app available
Cons:
👎 Limited number of records in the free plan
👎 Limited customization options
👎 Limited email marketing capabilities
👎 No native integrations with social media platforms
FAQs
What is a CRM?
A CRM or Customer Relationship Management software is a tool that helps keep track of all your customer interactions, from initial contact to closing a deal. It is an effective tool to enhance your customer relationship and boost your sales.
Why do mortgage brokers need a CRM?
Mortgage brokers need a CRM tool to manage their client data efficiently and effectively. A CRM helps streamline the customer relationship management process by automatically tracking client interactions, managing leads, and organizing your sales pipeline. It helps brokers stay organized, productive, and responsive to their clients and leads.
What are the benefits of using a CRM?
Using a CRM provides numerous benefits for mortgage brokers, including:
- Better organization of client data
- Increased productivity through automation
- Streamlined communication with clients and leads
- Enhanced customer experience
- Improved sales performance and higher closing rates
Do I need to pay for a CRM?
No, there are various free CRM options available that provide basic features to help you manage your client data. However, paid plans offer more advanced features that can enhance your productivity, sales performance, and customer experience.
What features should I look for in a CRM for mortgage brokers?
Some essential features to look for in a CRM for mortgage brokers include:
- Lead and contact management
- Deal tracking and management
- Email marketing and automation
- Integrations with third-party apps
- Reporting and analytics
Can I integrate my CRM with my website?
Yes, many CRM software options provide integrations with popular website builders such as WordPress and Wix. Integrating your CRM with your website can help you capture leads more efficiently and track their interactions more effectively.
Are there any industry-specific CRM software for mortgage brokers?
Yes, there are various industry-specific CRM software options for mortgage brokers such as Mortgage Quest, Velocify, and LoanEngage. These software options provide specialized features and functionalities that cater to the unique needs of mortgage brokers.
How do I choose the right CRM for my business?
Choosing the right CRM for your business depends on your unique needs, budget, and business goals. Consider the features that are most important to your business and compare different software options based on those features, ease of use, customer support, and pricing.
How do I get started with a CRM?
Getting started with a CRM is easy. Choose a software option that suits your business needs, sign up for a free account, and start exploring the features. Most software options provide extensive training resources and customer support to help you get started.
How secure is my data in a CRM?
Most CRM software options prioritize data security and provide various security features such as encryption, access controls, and regular backups. However, it’s always essential to read their privacy policies and terms of service to understand how your data is collected, processed, and stored.
What is the difference between a CRM and a marketing automation tool?
A CRM is a tool that helps you manage customer data, while a marketing automation tool is a platform that automates marketing tasks such as email marketing, social media scheduling, and lead nurturing. While some CRMs offer marketing automation features, they are not the main function of the tool.
Can I use a CRM without technical knowledge?
Yes, most CRMs are designed to be user-friendly and intuitive, even for people with little to no technical knowledge. However, some advanced features may require some technical knowledge or training. Most software options provide extensive training resources and customer support to help you get started.
What if I outgrow my free plan?
If you outgrow your free plan, most CRM software options provide affordable paid plans that offer more advanced features and higher levels of customization. These paid plans are scalable and can grow with your business.
How can I migrate my data to a new CRM?
Migrating your data to a new CRM can be a challenging and time-consuming process, but most CRM software provides support for data migration. The process usually involves exporting your data from your current CRM and importing it into your new CRM. Consult your new CRM’s support team for more detailed instructions.
Conclusion: Choose Your Best Free CRM for Mortgage Brokers
Choosing the best free CRM for your mortgage brokerage business can be overwhelming with so many options out there. However, by considering your business needs, budget, and goals, you can choose the right tool that helps you grow your business and enhance your customer experience. Remember, the right CRM can help you streamline your sales process, boost your productivity, and increase your closing rates.
Explore our top picks for the best free CRM software tools for mortgage brokers and choose the one that suits your business needs. With a little research and the right tool, you can take your business to the next level.
Disclaimer: How We Chose the Best Free CRM for Mortgage Brokers
We conducted extensive research and analyzed multiple software options to determine the best free CRM for mortgage brokers. Our research was based on factors such as user-friendliness, functionality, customization options, integrations, customer support, and pricing. Our objective is to provide reliable and informative content to help our users make informed decisions. However, our opinions are subjective and may not reflect the views of other users or experts.