How Does Copper CRM Work?

The Ultimate Guide to Understanding Copper CRM

Welcome to our ultimate guide to understanding Copper CRM! If you are reading this article, chances are you are looking for a customer relationship management (CRM) tool that will help you streamline your business operations and improve overall efficiency. In this article, we will be discussing everything you need to know about how Copper CRM works, its features, benefits, and how it can help your business grow. Let’s dive in!

What is Copper CRM?

Copper CRM is a cloud-based CRM that is designed to help businesses manage their sales leads, contacts, and customer interactions. It was previously known as ProsperWorks, but it was rebranded to Copper in 2018. Copper CRM is built specifically for Google Workspace users and is tightly integrated with Google Apps, including Gmail, Google Calendar, and Google Drive. Copper CRM is also designed to be user-friendly and intuitive, making it easy for small and medium-sized businesses to adopt and use.

How Does Copper CRM Work?

Copper CRM works by automating and optimizing your sales and customer relationship management tasks. It achieves this by providing a range of features that enable you to streamline your sales processes and workflows, manage your sales pipeline, and automate your customer interactions. Here’s a detailed breakdown of how Copper CRM works:

1. Contact Management

The first step in using Copper CRM is to add your contacts. You can manually add a contact or import them from Google Contacts or Microsoft Outlook. Once you have added your contacts, you can organize them into categories such as leads, customers, and partners. You can also add tags to your contacts to help you easily identify them.

2. Lead Management

Copper CRM provides a range of tools to help you manage your leads effectively. You can easily capture leads from web forms, emails, and social media platforms. Once you have captured a lead, you can convert it into a contact, and Copper CRM will automatically update the contact record.

3. Sales Pipeline Management

Copper CRM allows you to create a visual sales pipeline that lets you see where your leads are in the sales process. This pipeline helps you identify opportunities, track deals, and prioritize your activities. You can also assign tasks and reminders to yourself or your team members, so you never miss a follow-up.

4. Sales Reporting and Analytics

Copper CRM provides a range of sales reports that give you insight into your sales activities and performance. These reports help you identify trends, evaluate your sales team’s performance, and diagnose potential problems. You can also customize your reports based on your specific needs.

5. Workflow Automation

Copper CRM automates repetitive tasks such as data entry, email tracking, and lead management. This automation enables you to focus on selling and building relationships with your customers. Copper CRM also integrates with other tools such as Zapier and Mailchimp, allowing you to automate your workflows further.

6. Email Tracking and Management

Copper CRM integrates with your Gmail account, allowing you to track your email interactions and manage your inbox from within the CRM. You can see when an email has been opened, who opened it, and what link was clicked. You can also send and receive emails from within the CRM.

7. Mobile App Integration

Copper CRM provides a mobile app that enables you to manage your sales tasks and workflows on the go. The app is available for both iOS and Android devices and is synced with your CRM data in real-time.

Feature Description
Contact Management Add, organize, and tag contacts
Lead Management Capture, qualify, and prioritize leads
Sales Pipeline Management Create a visual sales pipeline and track deals
Sales Reporting and Analytics Generate sales reports and analyze performance
Workflow Automation Automate repetitive sales tasks
Email Tracking and Management Track and manage email interactions in the CRM
Mobile App Integration Manage sales tasks on the go with the mobile app


What is the pricing for Copper CRM?

Copper CRM offers three pricing plans: Basic, Professional, and Business. The Basic plan costs $19/user/month, the Professional plan costs $49/user/month, and the Business plan costs $119/user/month.

Is Copper CRM easy to use?

Yes, Copper CRM is designed to be user-friendly and intuitive. It has a simple and clean interface that makes it easy for users to navigate and use.

Does Copper CRM integrate with other tools?

Yes, Copper CRM integrates with a range of other tools including Google Workspace, Zapier, and Mailchimp.

Can I import my contacts from another CRM?

Yes, you can import your contacts from other CRMs such as Salesforce or Hubspot into Copper CRM.

Does Copper CRM provide customer support?

Yes, Copper CRM provides customer support via email and phone. It also has a knowledge base that contains helpful articles and tutorials.

Can I try Copper CRM before purchasing?

Yes, you can sign up for a 14-day free trial of any Copper CRM plan.

Does Copper CRM offer customization options?

Yes, Copper CRM provides customization options that allow you to tailor the CRM to your specific business needs.

How secure is Copper CRM?

Copper CRM uses SSL encryption to protect your data. It also provides two-factor authentication to ensure that only authorized users can access your data.

Is Copper CRM suitable for small businesses?

Yes, Copper CRM is designed for small and medium-sized businesses. It is user-friendly and affordable, making it an ideal choice for startups and small businesses.

Can I cancel my Copper CRM subscription?

Yes, you can cancel your Copper CRM subscription at any time. There are no long-term contracts or cancellation fees.

How often is Copper CRM updated?

Copper CRM is updated regularly with new features and improvements. The updates are automatic and require no action on your part.

Can I export my data from Copper CRM?

Yes, you can export your data from Copper CRM in CSV format.

What languages does Copper CRM support?

Copper CRM supports English, Spanish, French, German, and Portuguese.

Is there a limit to the number of users I can add to Copper CRM?

No, there is no limit to the number of users you can add to Copper CRM. You can add as many users as you need.


In conclusion, Copper CRM is a powerful tool that can help your business manage its sales processes and customer relationships. Its features such as contact management, lead management, sales pipeline management, sales reporting, workflow automation, email tracking, and mobile app integration make it a valuable asset to any business. With affordable pricing plans, user-friendly interface, and tight integration with Google Workspace, Copper CRM is an excellent choice for small and medium-sized businesses looking to improve their sales operations. Sign up for Copper CRM today and boost your sales!

Closing Disclaimer

The information in this article is provided for general informational purposes only and should not be construed as legal advice. Please consult with a qualified professional before making any decisions based on the information in this article. We do not endorse any product or service mentioned in this article.

How Does Copper CRM Work?

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