A Comprehensive Review of Zillow’s Real Estate Customer Relationship Management System
Dear valued reader, welcome to this article on Zillow CRM. If you’re reading this, then you’re probably interested in learning more about one of the leading real estate customer relationship management (CRM) systems available today. Zillow is a go-to platform in the industry, and its CRM system is no exception – it is often touted as one of the best options out there.
In this article, we will dive deep into the Zillow CRM system, examining its features, benefits, and overall performance. We will analyze its strengths and weaknesses, and provide you with everything you need to know to determine whether Zillow CRM is the right choice for you and your real estate business.
The Importance of a Good CRM System
A good CRM system is essential for any successful real estate business. Managing customer relationships is key to building and maintaining a loyal client base. A CRM system helps agents and brokers organize customer data, track interactions, and manage communication. In addition, it allows them to automate tasks and workflows, freeing up time for more important tasks, such as client meetings, property showings, and negotiations.
With a plethora of CRM systems available on the market, it can be challenging to choose the right one. Zillow CRM has quickly become a favorite among real estate professionals, but is it really as good as they say? Let’s find out.
What Is Zillow CRM?
Zillow CRM is a cloud-based CRM system designed specifically for real estate professionals. It is a part of the larger Zillow Premier Agent platform, which offers lead generation tools, advertising, and other marketing solutions. The CRM system was launched in 2015 and is currently used by thousands of agents and teams across the United States.
Zillow CRM Features
1. Lead Management
Zillow CRM allows agents to import leads, assign them to team members or themselves, and manage them throughout the lead lifecycle. They can track lead sources, view lead activity, and schedule follow-up tasks.
2. Pipeline Management
The system offers a visual sales pipeline that allows agents to track their deals, from initial contact to closing. They can customize deal stages, set up reminders, and collaborate with team members on deals.
3. Contact Management
Zillow CRM allows agents to store contact information, including names, email addresses, phone numbers, and other relevant details. They can also create tags to segment contacts and view their communication history.
4. Automated Emails
The system offers a variety of pre-built email templates that agents can use to communicate with their contacts. They can also set up automated email campaigns to nurture leads and stay top-of-mind.
5. Mobile App
Zillow CRM offers a mobile app that allows agents to manage their leads and deals on-the-go. They can receive push notifications for new leads, add notes and tasks, and view their pipeline and schedule.
The Benefits of Using Zillow CRM
Now that we’ve covered some of the features of the system, let’s talk about the benefits of using Zillow CRM for your real estate business.
1. Integration with Zillow Premier Agent
One of the major benefits of using Zillow CRM is its integration with Zillow Premier Agent. This allows agents to seamlessly manage leads generated from Zillow’s advertising and marketing tools.
2. User-Friendly Interface
The system is intuitive and easy to use, even for those who are not tech-savvy. The interface is clean and modern, with a visual sales pipeline that makes it easy to track deals.
3. Customizable Workflows
Agents can customize their workflows and deal stages to match their business needs. They can also create custom tags to segment contacts and deals.
4. Automated Emails
Zillow CRM offers a variety of pre-built email templates and the ability to set up automated email campaigns, saving agents time and increasing efficiency.
5. Mobile App
The mobile app allows agents to manage their leads and deals on-the-go, increasing their flexibility and productivity.
How Good Is Zillow CRM? A Detailed Analysis
Now that we’ve covered the features and benefits of Zillow CRM, let’s take a closer look at its performance, strengths, and weaknesses.
1. Performance
Zillow CRM’s performance is generally strong, with a fast and reliable platform. However, some users have reported occasional server issues and slow loading times.
2. Strengths
One of the major strengths of Zillow CRM is its integration with Zillow Premier Agent, which allows agents to easily manage leads generated from Zillow’s platform. In addition, the system’s mobile app is well-designed and easy to use.
3. Weaknesses
One of the main weaknesses of Zillow CRM is its limited customization options. While agents can customize their workflows and deal stages, they cannot create custom fields or modify the system’s default fields. In addition, the system’s reporting capabilities are somewhat limited.
Zillow CRM Pricing
Zillow CRM is available as part of the larger Zillow Premier Agent platform, which offers various pricing models depending on agents’ needs. The platform offers a range of advertising and marketing solutions, including lead generation tools, advertising on Zillow and Trulia, and a dedicated website. The pricing ranges from $20 to $60 per lead, depending on the location and competition in the area.
Zillow CRM FAQs
1. What is Zillow CRM?
Zillow CRM is a cloud-based customer relationship management system specifically designed for real estate professionals.
2. How much does Zillow CRM cost?
Zillow CRM is available as part of the larger Zillow Premier Agent platform, which offers various pricing models depending on agents’ needs. The pricing ranges from $20 to $60 per lead, depending on the location and competition in the area.
3. What are the benefits of using Zillow CRM?
Zillow CRM offers integration with Zillow Premier Agent, a user-friendly interface, customizable workflows, automated emails, and a mobile app.
4. What are the weaknesses of Zillow CRM?
Zillow CRM’s weaknesses include limited customization options and reporting capabilities.
5. Can I import leads into Zillow CRM?
Yes, you can import leads into Zillow CRM and assign them to team members or yourself.
6. Can I create custom fields in Zillow CRM?
No, you cannot create custom fields in Zillow CRM. However, you can customize workflows and deal stages.
7. Does Zillow CRM offer automated emails?
Yes, Zillow CRM offers a variety of pre-built email templates and the ability to set up automated email campaigns.
Conclusion
In conclusion, Zillow CRM is a robust and reliable CRM system designed specifically for real estate professionals. Its integration with Zillow Premier Agent, user-friendly interface, customizable workflows, automated emails, and mobile app make it a popular choice among agents and teams across the United States.
While the system does have some limitations in terms of customization and reporting, its strengths far outweigh its weaknesses. We encourage you to consider Zillow CRM for your real estate business and see for yourself how it can help you improve your lead and client management.
Closing Disclaimer
While we have strived to provide accurate and up-to-date information in this article, please note that Zillow CRM’s features, pricing, and other details may be subject to change. We encourage you to check Zillow’s official website or contact their support team for the latest and most accurate information.
| Features | Benefits | Weaknesses |
|---|---|---|
| Lead Management | Organize leads, track sources and activities, and schedule follow-up tasks | None reported |
| Pipeline Management | Visual sales pipeline to track deals from initial contact to closing, customizable deal stages, and reminders | Limited reporting capabilities |
| Contact Management | Store contact information, create tags to segment contacts, and view communication history | None reported |
| Automated Emails | A variety of pre-built email templates, set up automated email campaigns to nurture leads and increase efficiency | None reported |
| Mobile App | Manage leads and deals on-the-go, receive push notifications, add notes and tasks, and view pipeline and schedule | None reported |