Introduction
Welcome to our article, where we take a closer look at one of the biggest acquisitions in the tech industry – Zendesk’s purchase of Base CRM. If you’re interested in the details of this acquisition, then you’re in the right place! Our article will cover everything from the background of the companies to the rationale behind the acquisition, and even the price tag. So, without further ado, let’s dive in!
Who is Zendesk?
Zendesk is a customer service software company that provides tools for customer support, sales, and engagement. Founded in 2007, the company has grown to become a global leader in customer relationship management solutions. Zendesk serves more than 160,000 customers in over 30 languages, with offices in various parts of the world.
Who is Base CRM?
Base CRM, on the other hand, is a mobile-first customer relationship management platform that helps businesses manage their sales process from start to finish. It provides a range of features such as lead tracking, pipeline management, and forecasting. The company was founded in 2009 and has grown to serve customers in over 100 countries.
Why Did Zendesk Acquire Base CRM?
Zendesk’s acquisition of Base CRM was seen as a strategic move to expand its customer relationship management offerings. The acquisition helped Zendesk to increase its capabilities in the areas of sales automation and CRM workflows. By integrating Base’s mobile-first platform with its existing products, Zendesk aimed to provide a more comprehensive solution for its customers.
The Price Tag
So, how much did Zendesk pay for Base CRM? The acquisition was completed in September 2018, for a reported price of $125 million. This included both cash and stock options for Base CRM shareholders.
The Deal Breakdown
The deal was structured in a way that allowed Zendesk to acquire all of Base CRM’s assets, including its technology, intellectual property, and employees. As part of the acquisition, Base CRM’s team joined Zendesk and continued to work on developing its sales automation and CRM workflows.
The Impact
The acquisition of Base CRM had a significant impact on Zendesk’s product offerings. It allowed the company to offer a more extensive suite of products for its customers, including the ability to manage their sales pipelines more effectively. Additionally, the acquisition enabled Zendesk to expand its reach beyond traditional customer support and into the broader customer relationship management market.
The Benefits
The acquisition of Base CRM provided several benefits for both companies. For Base CRM, it meant access to Zendesk’s global customer base, marketing resources, and engineering talent. For Zendesk, it meant the addition of a talented team with experience in sales automation and CRM workflows, as well as an innovative mobile-first platform.
How Much Did Zendesk Pay For Base CRM? – A Table
| Company | Acquisition Date | Price Tag |
|---|---|---|
| Zendesk | September 2018 | $125 million (cash and stock options) |
FAQs
1. What is Zendesk?
Zendesk is a customer service software company that provides tools for customer support, sales, and engagement.
2. What is Base CRM?
Base CRM is a mobile-first customer relationship management platform that helps businesses manage their sales process from start to finish.
3. Why did Zendesk acquire Base CRM?
The acquisition of Base CRM was seen as a strategic move to expand Zendesk’s customer relationship management offerings, particularly in the areas of sales automation and CRM workflows.
4. How much did Zendesk pay for Base CRM?
Zendesk paid $125 million in cash and stock options for Base CRM.
5. What was included in the acquisition?
The acquisition included all of Base CRM’s assets, technology, intellectual property, and employees.
6. What was the impact of the acquisition?
The acquisition allowed Zendesk to offer a more extensive suite of products for its customers, expanding its reach beyond traditional customer support and into the broader customer relationship management market.
7. What were the benefits of the acquisition?
The acquisition provided several benefits for both companies, including access to Zendesk’s global customer base, marketing resources, and engineering talent, as well as the addition of a talented team with experience in sales automation and CRM workflows.
8. What other companies has Zendesk acquired?
Zendesk has made several acquisitions over the years, including Smooch, a messaging platform, and BIME Analytics, a cloud-based business intelligence and analytics company.
9. What is Zendesk’s market share?
Zendesk is a global leader in customer relationship management software, with over 160,000 customers in more than 30 languages.
10. How does Base CRM integrate with Zendesk?
Base CRM integrates with Zendesk’s existing products, providing a more comprehensive solution for customers looking to manage their sales and customer relationships more effectively.
11. What is the future of the CRM market?
The CRM market is expected to continue growing in the coming years, as businesses increasingly turn to technology to manage their customer relationships.
12. What is the role of mobile in the CRM market?
Mobile is playing an increasingly important role in the CRM market, with more and more businesses looking for solutions that allow them to manage their sales and customer relationships on the go.
13. How can businesses choose the right CRM solution?
Businesses should consider their specific needs, budget, and the features offered by different CRM solutions when choosing the right platform for their organization.
Conclusion
In conclusion, Zendesk’s acquisition of Base CRM in September 2018 was a strategic move that allowed the company to expand its offerings in the customer relationship management space. By acquiring Base CRM’s mobile-first platform and talented team, Zendesk was able to offer a more comprehensive solution for its customers, including the ability to manage their sales pipelines more effectively. The $125 million price tag represented a significant investment for Zendesk, but one that has helped the company to remain a global leader in the customer relationship management market.
Encouraging Action
If you’re interested in finding out more about Zendesk’s products and services, then we encourage you to visit their website and learn more. Zendesk offers a range of solutions for businesses of all sizes, from customer support software to sales automation tools. We believe that by exploring what Zendesk has to offer, you’ll be able to find the right solution for your organization.
Closing and Disclaimer
In closing, we’d like to emphasize that all information presented in this article is based on publicly available information and is provided for informational purposes only. We make no guarantees as to the accuracy or completeness of the information presented and encourage readers to conduct their own research before making any investment or business decisions. Thank you for reading!