Using Hoovers for CRM List Building: How to Generate High-Quality Leads Effortlessly

Greetings, fellow marketers! Are you on the hunt for new and innovative ways to generate high-quality leads for your business? Look no further than Hoover’s, a powerful tool that can help you build your CRM list effortlessly. In this article, we’ll explore the ins and outs of using Hoover’s for CRM list building and how it can optimize your lead generation efforts. So, let’s dive in! 🚀

The Basics of Using Hoovers for CRM List Building

Hoover’s is a subsidiary of Dun & Bradstreet and is one of the largest business databases in the world. It is an extremely valuable resource for those looking to build their CRM lists with accurate and up-to-date information. With Hoover’s, you can generate a list of businesses and contacts that fit your specific requirements, including industry, company size, location, revenue, and more. Here’s how:

Step 1: Sign Up for Hoover’s

To use Hoover’s, you’ll need to sign up for an account. There are different pricing plans available, depending on your needs and budget. Once you’re signed up, you’ll have access to the Hoover’s database, which includes a wealth of information about businesses and their key decision-makers.

Step 2: Define Your Search Criteria

Next, you’ll need to define your search criteria. This includes the industry, company size, location, revenue, and other relevant filters. You can also search for specific keywords or phrases that match your target audience. Once you’ve defined your criteria, Hoover’s will generate a list of businesses that meet your requirements.

Step 3: Refine Your List

After Hoover’s generates your list, you can refine it further by adding or removing criteria. For example, you may want to narrow down your search to businesses that have a website or social media presence. You can also add additional filters, such as specific job titles or departments.

Step 4: Export Your List

Once you’ve refined your list, you can export it as a CSV file or upload it directly to your CRM system. This will give you access to accurate and up-to-date information about your leads, including their contact information, job title, and company.

Step 5: Use Your List to Drive Sales

Now that you have a list of high-quality leads, it’s time to put them to use! You can use your list to drive sales by reaching out to your leads through email, cold calling, or social media. By targeting your leads with personalized messaging, you can increase your chances of converting them into paying customers.

The Advantages and Disadvantages of Using Hoovers for CRM List Building


Advantages Explanation
Accurate and Up-to-Date Information Hoover’s database is updated regularly, ensuring that you have access to accurate and up-to-date information about your leads.
Customizable Search Criteria With Hoover’s, you can refine your search criteria to generate a list of leads that meet your specific requirements.
Cost-Effective Compared to other lead generation methods, using Hoover’s is relatively cost-effective and can save you time and resources.
Easy Integration with Your CRM System Hoover’s allows you to export your list directly to your CRM system, making it easy to manage your leads and track their progress.


While using Hoover’s for CRM list building has many advantages, there are also some potential disadvantages to consider:

  • Price: Hoover’s pricing plans can be expensive for small businesses or those on a budget.
  • Competition: Because Hoover’s is such a popular tool, you may find that your competitors are also using it to generate leads.
  • Data Overload: With so much information available, it can be overwhelming to sift through and find the leads that are most relevant to your business.

Frequently Asked Questions

How do I sign up for Hoover’s?

To sign up for Hoover’s, go to the Hoover’s website and select the pricing plan that best fits your needs. Follow the prompts to create your account and start searching for leads.

Can I export my list to my CRM system?

Yes, Hoover’s allows you to export your list as a CSV file or upload it directly to your CRM system.

Is Hoover’s data accurate?

Hoover’s data is updated regularly to ensure accuracy. However, it’s still important to verify the information and ensure that it is relevant to your business needs.

How do I refine my search criteria?

To refine your search criteria, click on the “Filter” button and add or remove criteria as needed.

Can I cancel my Hoover’s account?

Yes, you can cancel your Hoover’s account at any time. However, keep in mind that you will not be refunded for any unused time on your subscription.

Do I need any special training to use Hoover’s?

No, Hoover’s is user-friendly and easy to navigate. However, if you have any questions or need assistance, customer support is available.

What industries does Hoover’s cover?

Hoover’s covers a wide range of industries, including healthcare, technology, finance, and more.

How often is Hoover’s database updated?

Hoover’s database is updated regularly to ensure accuracy and relevance.

Can I search for leads based on location?

Yes, Hoover’s allows you to search for leads based on location, as well as other criteria such as company size, industry, and more.

What types of contact information can I find on Hoover’s?

Hoover’s provides a range of contact information, including email addresses, phone numbers, and social media profiles.

How many leads can I generate with Hoover’s?

The number of leads you can generate with Hoover’s depends on your search criteria and pricing plan. However, there is no limit to the number of leads you can generate.

Can I get a free trial of Hoover’s?

Hoover’s offers a free trial for new users. However, keep in mind that the trial is limited in duration and scope.

Is Hoover’s GDPR compliant?

Yes, Hoover’s is GDPR compliant and takes data privacy and security seriously.

Can I use Hoover’s to generate leads for multiple countries?

Yes, Hoover’s covers businesses in many countries around the world. However, keep in mind that pricing plans may vary by country.


Using Hoover’s for CRM list building is an effective and efficient way to generate high-quality leads for your business. With its customizable search criteria, accurate data, and easy integration with your CRM system, it’s no wonder why so many marketers rely on Hoover’s for their lead generation efforts. However, it’s important to consider both the advantages and disadvantages of using Hoover’s and determine if it’s the right tool for your business needs. So, what are you waiting for? Give Hoover’s a try and see how it can transform your lead generation efforts today! 🔍

Closing Disclaimer

The information contained in this article is for informational purposes only and does not constitute legal or professional advice. While every effort has been made to ensure the accuracy and reliability of the information provided, we make no representations or warranties, express or implied, as to the completeness, accuracy or reliability of this information. Any reliance you place on such information is therefore strictly at your own risk. We will not be liable for any loss or damage arising from your reliance on the information contained in this article.

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